Silver Chain Group is set to launch a new advertising campaign – a shared journey – in celebration of our 110 year history of caring for Western Australians.
The campaign brings to life our organisation’s unique position as a trusted partner in community health and care by illustrating how we enable our clients to live well in their community.
Silver Chain Group Manager, Marketing and Communications, Carol Draper, said the organisation wanted to use the campaign to highlight the special moments our staff share with our clients in their homes every day.
“It is within the home that the most powerful partnerships are formed between our staff and clients. And it is the interactions taking place that allow us to empower clients to live the life they choose,” Carol explained.
“The campaign coincides with the launch of our new website as well as the Federal Government’s aged care reforms and Consumer Directed Care, which gives clients more choice and control and encourages them to be more involved in the way they are supported at home.
“We also want to send the important message to people that while the aged care landscape is changing, Silver Chain will continue to stand for what we have always stood for – trusted health and aged care.”
The advertising campaign launched during July and if you haven’t already, you can see it on Channel 7 and GWN, social media and online.